BERITA TERBARU: September 2017

Friday, September 15, 2017

[New post] Blog Exercises: Which Stats Matter

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Blog Exercises: Which Stats Matter

by Lorelle VanFossen

In this ongoing series called Blog Exercises, let's explore the stats that matter, the ones you should be paying attention to on your site and off.

On your site, you should be paying attention to:

Most Popular Posts: Are your most popular posts related by topic? If so, there is clearly a driving interest in that topic. Consider writing more. If not, then what about these are interesting enough to keep bringing in traffic on a regular basis? If they aren't consistent over time, why are they your most popular posts? Analyze them to help shape your future posts.
Click-Throughs: What links on your site are they clicking to leave your site? Where are you sending them? Why? Is it for more information because you haven't helped them enough, or is it because you are the key referring source to help them further? Analyze your clicks and evaluate where people are going after leaving your site. If it is intentional, fantastic.
Where are They Coming From? Where are your readers coming from? Which country? Which language? If enough of your reader aren't fluent in your language, consider how you write for them.
Search Terms: What search terms bring people to your site from search results, and what words do they use to search for content on your site? Are you serving up content on these topics?

There are many stats that don't matter unless you are currently developing your website. Honestly, no one cares which browser your visitors are using, the size of their screens, or operating system. What matters is if a good majority of your visitors are using smartphones to access your site. Then your site better be mobile-friendly, then you can forget about that stat again.

Bounce Rate is a funky stat to fuss over. Many digital marketing experts emphasize monitoring this stat, an indicator of how long someone stays on a web page before they leave. The longer someone stays on your site or on a web page might be important, but not if they opened it, got a phone call and wandered off, or left the tab open and forgot about your site. If you are an online delivery service, you want the shortest bounce rate EVER. After all, what does someone want to know from an online delivery service? Where's my package and when will I get it? The faster the site delivers that information, the better the customer feels, thus a tiny bounce rate is the goal. Look at the bigger picture. If you publish a post with the goal of sending people to a valuable resource, you want a short bounce rate. Always explore this stat with common sense and a bigger picture understanding of your goals.

Learn which stats on your site matters, then explore stats from beyond your site.

Stats you should be paying attention to that don't come directly from your site but from your industry and the blogging, social media, and web publishing industry in general, include:

Popular Keywords: Research the most popular keywords on your topic or in your industry. Are you covering these topics on your site?
Most Popular Sites: Who is your competition and how do you compare to them? Called a competitive marketing analysis, consider using one or more of the tools listed by Orbit Media Studios, Mention.com, and Kast.
Industry Reviews and Updates: Every industry has an umbrella group or representative organization. They typically publish annual reports on the state of their industry, and most include statistics associated with blogging, social media, and digital marketing. An example is Stikky Media's Social Media and the Tourism Industry Statistics, exploring the data around travel and social media.
Blogging and Social Media Stats and Trends: The blogging and social media world is constantly shifting and changing. Facebook used to be the hottest place for college and university students. Today, the largest demographics for Facebook are 50+ and long out of academia. They are there to track what's happening with their children and grandchildren, while the youngsters are off to SnapChat and other social media networks. Here are some recent stats and trends on blogging.

Here are some articles to help you learn a little more about the stats on your site.

Blog Exercise Task from Lorelle on WordPress. Your blog exercise is to learn more about the stats on your blog and off your blog and integrate them into your decision-making process for your blogging.

If people are coming to your site for specific information, serve it.

If the industry in which you blog is shifting and changing, follow the trend. Be ahead of it if you can. Bring those topics to your post content.

Where are people in your industry hanging out online? Are they on Facebook, Twitter, LinkedIn, Reddit, or where? Go there. Check out what they are saying. Interact there. Share your insights on your blog. And bring them back to your blog, your sandbox, to play.

There is much data found in web stats. Which matters to you? Which influences your blogging? Which do you need to help you achieve your goals?

You can find more Blog Exercises on Lorelle on WordPress. This is an ongoing challenge to help you flex your blogging muscles. You may join us at any time, but I recommend you take a moment to visit past blog exercises to help invigorate your site.

Lorelle VanFossen | September 15, 2017 at 4:20 am | Tags: blog exercise, blog exercises, blog statistics, blog stats, blog traffic, bounce rate, click-throughs, industry statistics, industry stats, popular posts, statistics, stats, traffic, trends, website statistics, website stats | Categories: Blog Exercises, Blogging, blogging tips | URL: http://wp.me/p1a-3Ii

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Saturday, September 2, 2017

[New post] Blog Exercises: Blog a Conversation

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Blog Exercises: Blog a Conversation

by Lorelle VanFossen

In this ongoing series called Blog Exercises, today you will blog a conversation.

"I don't want to."

"Sure, you do."

"Nah. Don't want to."

"This is a chance to improve your blogging."

"Uh-huh."

"This is a change to improve your writing skills."

"Nope."

"You will do it because I said so. Got it?"

"Okay."

Writing dialog brings conflict and conversation to your blog. It could be a conversation with someone, multiple people, or an inner conversation, a debate between you and yourself.

There are many ways to incorporate dialog into your blog posts. Above is one example. Another is incorporated into the narrative.

Dialog improves the pacing of a post, adds conflict, drama, and, if presented well, can actually speak for your reader.

Here are some tips for writing dialog on your blog.

Punctuation Matters: The spelling cops aside, punctuation is how you add inflection. Don't force it with italics or bold. Use question marks and exclamation points when necessary to add emphasis to dialog. The statement "I hate you" is changed from a cold hiss to an angry shout with an exclamation point.
Don't Tell the Reader How the Dialog Sounded: Use of the word "said" is good enough for the most famous authors, and good enough for you. '"I hate you," she said.' That's a strong statement. You don't have to tell us that she shouted or shouted angrily - repetitious as shouting usually indicates anger. Show us how the person is speaking by their motions, their body language, and the words you put into their mouths. Use vocal descriptions, known as dialog tags, sparingly, like spice in a recipe.
Use Italics Sparingly: By using italics, you are instructing the reader how to read. Use these carefully. Italics represent air quotes and emphasis in English on the web, and too many spoil the emphasis. 'She said, "He went that way."' This example tells a story with its emphasis. "I don't know!" This is overemphasis as the exclamation point is enough to show us how they said that word. Too many italics, it might sound like too much Valley Girl speech for most readers, like?
Dialog is Conflict: The best writers know that conflict must be in everything they write, fiction and non-fiction. Same applies to blogging. The more interesting a post, the more likely it is to offer conflict. Conflict is exciting. It can happen between characters in your post, between you and yourself, between you and another blogger or website, or between you and the reader. Find moments to create tension and energy between characters in the dialog. Look for disagreement, differences, debates, argument, and places to get offensive or defensive on a topic.
Dialog Has a Goal: Your site isn't a place for talking heads. Make the dialog matter. Make it make your point. Make it have purpose and goals. Ask yourself if the post makes sense if the dialog is removed or does it need it to convey your message? Does it strengthen or weaken your argument or position? Does it help? If it doesn't, get rid of it. If it does, tighten it up to ensure it makes a difference.
Start in the Middle: Dialog doesn't need much storytelling to get to the point. Start in the middle and skip all the irrelevant stuff ("How are you?" "Fine."). Put us in the middle of the conversation with just enough information through their words to let us know what is happening.
Let the Characters Tell the Story at Their Pace: Dialog gives you the opportunity to provide information to your readers at a different pace. It might be fast or slow, but let your characters set the rules. Hand information over slowly, with each spoken revelation. Consider even teasing the reader a little before your characters tell all. Don't drag this out. Do let them set the pace of revelation.
Make Your Characters Sound Different: Nothing is more boring that two talking heads. Make sure your characters in the dialog are known and recognizable. This doesn't mean one has to speak with a lisp or accent. Words are a part of a person's character, the words they choose, the way they are presented and spoken. Make sure the readers know who is talking, and who is talking to whom or what.
Dialog has Rhythm: There is rhythm and pacing in dialog. There is also pattern. One person may talk more than the other. One may have a stronger tone, the other a softer tone. One thinks rationally, the other might not. Sentences may be long speeches or short staccato snaps. Look for repeating patterns, the vocal music of the dialog. Say it out loud to hear it, and ensure the rhythm and pattern are there.
Keep Dialog Concise: Long soliloquies are not usually appreciated, nor read, on a blog. That's your job. When you choose to convey your message with dialog, keep the spoken paragraphs short, the descriptive narrative even more concise, and let the words tell the story.
Dialog is a Virtual Play: Act out the scene with the dialog. Say it out loud. Does it feel right? Do you know who is speaking? Which character has an ulterior motive? Which one is telling the truth as they know it? Where are they? Is this a bedroom or courtroom? Even with a few words, make the reader see and hear the action before their eyes.
Leave the Impression of Dialog: This isn't a real speech or discussion. It is one that tells your story, helps to make a point, adds some spice to your blogging techniques. Don't write it as if it is real. Give the impression of sincerity, of authenticity. The more it sounds real, the less it probably is, but the faster the reader will understand and appreciate it.

Blog Exercise Task from Lorelle on WordPress. Your blog exercise is to include dialog in your next post.

Let one or more characters make your point. Not the whole point of the post, but enough to start it out with some chatting, discussion, debate, argument, or difference.

There are many articles on the web with tutorials on writing dialog in fiction and storytelling to explore if you need more help.

Remember, we need to know:

Who is speaking.
The purpose of the dialog.

Lorelle VanFossen | September 2, 2017 at 4:19 am | Tags: blog dialog, blog dialogue, blog exercise, blog exercises, conflict, conversation, dialog, dialogue, speech, talking, web writing, web writing tips, Writing, writing tips | Categories: Blog Exercises, Blogging, blogging tips, Writing | URL: http://wp.me/p1a-3If